Friends stopped by the iconic Hollywood Roosevelt Hotel to sip cocktails, sun worship and check out the latest and raddest from our Fall ’15 Collection, which just launched into stores and will be coming online very soon! LA's very own Tony Adams, founder of Chit Chat Records, filled the Tropicana Pool patio with rock ’n’ roll vibes, setting the stage for legendary songwriter, artist and former Calvin Klein model, Jennefer Herema to DJ with her band mates the Black Bananas. Models, musicians, pro-athletes, artists and bloggers got their groove on as they admired our FA15 collection. VIP guests include LA 'It-Couples’ photographer Jason Lee Parry & Jenny Parry and Andrew Kuykendall and Hannah Glasby, bikini models Bryanna Holly, Candice Neill and Helen Owen, Society girl Vivianne Lapointe, and blogger babes Natascha Elisa, Amy Pham, Marianna Hewitt, Jill of Little Back Boots and Thania Peck.

Much love to Morgan Pharoh and Douglas Neill of SurferxBlood, Sun Bum and RESQWATER for helping us throw a rad party!

See more photos on our Facebook here.

Photography by Scooby Miranda for Life Without Andy and Benny La Banhart