Sanaz Almassi’s stunning statement jewelry is like the beauty equivalent of jet-black eyeliner, a precise red lip, or a wild blonde highlight streak framing the face — super dramatic and just the right amount of bad girl edginess.
Shaped by her cosmopolitan experiences living in Europe, the Middle East and now settled in Los Angeles, California, Sanaz took up the creative hobby of jewelry making between booking blowouts and spa pedis as a beauty salon co-owner. Sanaz knew she was on to something when enthusiastic strangers offered to buy her self made blingy necklace adornments straight off her body, repeatedly. And just like that, 616couture jewelry was born. “I want my designs to make a statement and leave you feeling glamorous and chic with some edge,” Sanaz says.
Launching her 616couture jewelry collection was no piece of cake, but the young entrepreneur flips any challenge from a nightmare hair day to looking like effortlessly mussed tresses, and all with a fun-filled attitude and contagious smile. “I’m relentlessly looking for new things to inspire me… my journey is far from the end… much is still expected."
Your jewelry is stunning! When did you first realize you had a gift for making unique, beautiful statement pieces?
Awww thank you! I've been making jewelry since I was a little girl. It's in my blood...haha!
Any advice you would give your 20-something self?
Do what you love!
Your smile is truly contagious. Who makes you smile and laugh, no matter what?
Wynnston, my English bulldog. When you see that face, you can't help but smile.
You co-own and manage a salon with your mother. Tell us more about this and her.
It was all timing. I was looking to do something on my own and my mom happened to be looking for a change as well, so we decided on opening a beauty bar together. She has over 20 years of experience working in the salon industry, so it worked out perfectly! My mom and I are super close and I love having her as my partner.
What is your go to look for day? For night?
For day, a perfect fitting tee with skinnies and booties. For night, just throw on a 616Couture statement necklace with some fierce heels.
What are you listening to now?
I recently was introduced to Jamie Woon and I'm obsessed!
Who is your ultimate fashion muse?
The queen herself, Kate Moss!!!
What does it mean to you to belong to Amuse Society?"
OMG, I totally adore Summer and Mandy and all the Amuse ladies. We are such a perfect fit! I knew the second I met them that this is going to be something good. It's such an honor to be a part of Amuse Society. I'm looking forward to good things to come!