This past Saturday we kicked off our launch with our friends at Sun Diego in Fashion Valley. DJ and official Amuse Society girl, C.C. Sheffield, helped celebrate by spinning tunes from artists such as Lana Del Rey and Nouvelle Vague. Champagne was being poured by our friends at ONEHOPE Wine while guests shopped the debut collection. Fashion blogger and Society member, Ascot Friday, stopped by to help style guests while Sanaz from 616 Couture created custom jeweled keychains at our DIY station.

Many thanks to Epicuren, ONEHOPE Wine, Aqua Hydrate and all the girls who came out to support the launch of our brand in San Diego.

Next up, we’ll be partying with friends in the OC with The Shop in Laguna Beach on December 6. Details to follow! xoxo

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Sun Diego Fashion Valley Shop Girls

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Who doesn't love cucpakes, macarons and ONEHOPE Sparkling Wine?

Amuse Society x Sun Diego Launch Event

DIY Bling Base courtesy of 616 Couture

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Guests who shopped the debut collection from Amuse Society left with treats from Epicuren – our favorite!

Amuse Society x Sun Diego Launch Party

Amuse Society x Sun Diego Launch Event

Summer Rapp, Laura Wiertzema of Ascot Friday and Mandy Fry

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Amuse Society x Sun Diego Launch Event

Amuse Society's Maria Sass and DJ C.C. Sheffield