Amuse Society

Blog Inspiration

Behind The Collab: Nixon x Amuse

We were so excited when Nixon asked us to collaborate on our second collection of watches. I love working with them and knew that we could expand upon our collaboration and ideas together. Throughout the design process of our last two collections, it has been fun to work on a new category and expand our product offering to our customers.

Watches for me are like another piece of jewelry added to my wrist. The more I wear my Nixon x Amuse timepiece, the less I find myself having to check my phone. It has been so interesting to learn about the functionality of watches, and what goes into creating them. I love any chance to design and test new categories that are outside of my expertise: items that we won’t ever produce ourselves, but are important to the Amuse girl.

We have four watches in our newest collection that are all unique and true the Amuse girl. We focused on a classic snake material in shades of rust, black, taupe and popped it with gold and vanilla. Due to the success of last years Kensington watch, we brought back our signature palm print in the black color way. In addition, we introduced a gold chain style with a round vanilla dial that feels like a beautiful piece of jewelry. Across all styles, our Amuse logo sits at the bottom of the dial to mark the 6 o’clock hour and the backs are engraved with “Beach Vida Bling”.

I am excited to share with you today a collection that is sophisticated, feminine, and of course timeless!

xx Mandy

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Shop the collection, here.

A Look Behind The Collection: Holiday '17

Each season we gather around our design table and conjure up what we will design next. It doesn’t matter how many times I have done this, I love this part of the design process!

For our Holiday '17 collection, we decided we would channel our inner royalty and we started dreaming of all things opulent...pretending we were queens or better yet, rock royalty for the day. We channeled silk-like, body skimming dresses, matching separates, and lofty knits all in eye-catching fabrications with whispers of opulence along with feminine florals and the idea of pairing denim on denim. We imagined our muse channeling pure rock irreverence as she played dress-up, wrapping herself in our most coveted pieces. We dreamed the end result would mean capturing our collection on film in some castle in a faraway land and when we actually found our " Castle in the Sky,” we were thrilled!

Our collection came to life better than we could have imagined and we didn’t have to go very far as we stepped foot in The Villa Leon. This magical castle sits high above the sea, just outside the hustle of LA in Pacific Palisades. It was built in 1928 by Kenneth MacDonald for wool manufacture Leon Kauffman. His original design and furniture are still there today offering up Eighteenth-century French and Italian style with walnut paneled walls in the dining room overlooking the ocean, polychrome beams with an overwhelming amount of detail throughout the dramatic theater size living room, Regency Revival chandeliers in the entry with a winding marble staircase. The home has a countless number of bedrooms along with an entire secret floor that we never got to explore. We heard they throw amazing parties at this home...if only the walls could talk!

So much of our story is told through the campaign and our beautiful muse, Barbara Di Creddo along with photographer Brydie Mack who took it to a new level for us. What a dream it is to get to create every day and work with such an inspiring group of women. Together we brought our vision to life and I am so thankful to the entire team for all they did to create this collection and campaign.

xx, Mandy

Check out below for some behind the scenes images from our latest collection “Castle in the Sky” and shop the collection, here.

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Shot by Stefanie Vinsel at Vitae

Making The Collection: Amuse x Flynn Skye Collab

Collaborating has been the theme of the year for Amuse. It’s been so much fun getting to know and work with several other brand creatives.

I had been wanting to do a swim collab. with another like-minded California brand, and who better to, than Flynn Skye. Flynn Skye is a Venice-based, LA-made women’s brand who creates the dreamiest dresses, skirts and tops, however have never dipped their toe into the swim category.

Although I had been introduced to Amber, owner and designer of Flynn Skye, years ago when she had her store Blonde in Venice Beach, we were reacquainted again last year when Kelly, our digital manager, brought up the idea of collaborating with them.

When we reached out to Amber and her team, her casual response of “Sure, lets do it” set the tone for the entire collaboration process. I was drawn to Flynn Skye’s fresh approach to design, as well as her natural ability to promote and celebrate other women. Collaborating with Flynn Skye has been absolutely effortless, not to mention a lot of fun. Amber has such a casual approach to design – she knows exactly what she likes, and is the perfect reminder of to not overthink the process! Every meeting, email, text, and phone call has left a smile on my face. Truly. Together, Amber and I worked on creating a collection intended for the sexy, free-spirited, beach muse. We wanted the line to be equal parts Amuse and Flynn Skye, with a simple color palette, strong stripes, feminine florals, flirty tops, and cheeky bottoms. We love how the collection turned out, and are blown away by the positive response from our customers!

Below are some pics taken during the making of the collection, along with an interview with Amber!

I hope you enjoy it all, xx Mandy

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How did you first get started in the fashion industry? What made you want to start your own label?

I have been in the industry in many different forms. I had a store called Blonde, I have styled and then got asked by Planet blue to come up with a private label. That's how I got introduced to design. Never went to school and have zero formal training. If you saw my sketches you would fall over.

For those who don’t know you personally, I’d imagine most people think you are Flynn Skye. Mind sharing with us who Flynn Skye is, and how it came to be your brand name?

Flynn is my daughter. She is my little muse and pretty much on of my all time favorite people. If I had the confidence she did, I would rule the world.

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Rumor has it that this is your first collaboration. What attracted you to collaborating with Amuse Society?

I just loved the idea of getting to be involved in swim. The good part of a collab is you get to make something with someone who has expertise in that field. Amuse is also a brand that makes sense..

When designing this collection, who was the girl you were envisioning? Describe her to us.

I am always envisioning something for everyone. At this point everything has been done so my hopes is just to make something that I am proud of and that speaks to my customer. Oh and that sparks joy.

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Photographer Cameron Hammond (and his lovely wife/producer, Rachel) took this collection to Belize to shoot the lookbook. Where is your favorite swimwear-clad destination?

I want to go to that beach that has pink sand. I have zero idea where that is but I know it exists from photos. Looks magical.

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What is your favorite piece from the AMUSE x Flynn Skye collaboration?

I love it all. I am so happy with how it came out. Each piece represents a different mood. Am I feeling sporty or girly...I like it all ha ha

What’s next for you and your brand? Any fun plans this summer?

My life is pretty fun. I am excited about the summer collection. It was a really strong collection. As far as plans go I just want to try and give back more and definitely throw some travel in there. Def throw some of those bikinis in a bag and go...

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Shop the entire Amuse x Flynn Skye collection, here.

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