Amuse Society

Blog Inspiration

Making The Collection: Amuse x Matisse Collab

Guest blog post by Amuse Co-Founder and Creative Director Mandy Fry.

Being an avid shoe lover, I dreamed of creating a collection of shoes that represent our Amuse girl and complement the brands aesthetic. We didn’t have to think too long on who to collaborate with – after looking down at the shoes the girls were wearing in the office, almost everyone was wearing Matisse!

Their casual, no-fuss attitude, and the fact that we share many of the same retailers made them the perfect brand to align with for this collection. We designed an arrangement of sandals and boots meant for life on and off the beach, and even a few styles that are perfect for a night out. The materials represent the true Matisse aesthetic; with its unique and artisan appeal, their styles work perfectly when paired with our sexy dresses and beachy hair, a signature look that Amuse girls embody so well.

I am so excited to finally launch the collection at retail, and look forward to seeing all you Amuse babes rock the collection!

xx Mandy

See the full lookbook here and shop the collection!

Matisse BTS

Matisse BTS

Matisse BTS

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Matisse BTS

Matisse BTS

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Matisse BTS

Matisse BTS

Matisse BTS

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Matisse BTS

Matisse BTS

Matisse BTS

Matisse BTS

Matisse BTS

Our Muse: Amalie Lund Nilsson

Meet our newest muse – Amalie Lund Nilsson, the current face of our Spring ’17 collection, La Playa Tranquila. It’s easy to see how stunning and captivating this Danish beauty is, however what most people might not be able to tell from a photo is that Amalie’s personality is a 10 as well. She has the rare ability to be goofy and cracking a joke one minute, then instantly transform – giving a sexy and mischievous glance towards the camera, drawing us all in. With her comedic outbursts between shots keeping us in stitches throughout the day, it’s almost as though her looks don’t match her personality, in the best of ways.

Oh, and did we mention her hair is naturally like this? Dream girl.

Amalie Lund Nilsson

Photography by Brydie Mack for Amuse Society

A Look Behind The Collection: Spring 17

Guest blog post by Amuse Co-Founder and Creative Director Mandy Fry.

I truly love Mexico. It’s such a short flight from LA, so it makes for an easy beach getaway for those of us on the West Coast. I have some of the best memories of traveling to Mexico for work, and for play.

When we started designing Resort/Spring ‘17, I couldn’t help but dream of packing up the collection and heading to Mexico with the team to shoot under the warm sun and against the powdery, white beaches. Once I started researching, I was inspired by the lush Yucatán coast and the undeniably idyllic beach culture of Tulum. I had never been to that area before, but from what I could see it was certainly a chic getaway and the epitome of pure cool in the raw.

We channeled this beautiful beach town where beach meets the jungle, and lends a signature old world bohemian style with touch of minimal modernism. We started designing prints that we imagined our muse wearing on her adventure south and were inspired by the environmental elements of the area. We also started channeling Tulum’s color palette. I thought it was kind of like living in a coconut – crisp whites, a mix of vintage off-whites and taupe’s, with a contrast of rich dark woods.

Fast forward several months and we did it! We headed to Tulum where we met up with our favorite photographer and Society babe, Brydie Mack of Wolfcub Chronicles and the beautiful Amalie from Denmark. Excited to see the collection come to life, we first headed inland to the one and only Coqui Coqui, a boutique hotel in the ancient ruined city of Coba. This peaceful retreat has stunning views of the Mayan pyramids and unique sunsets on a green lagoon. The two stone buildings are connected by a fairytale rope bridge swinging high above the dipping pools, making this a picturesque magical and mysterious place. Our second stop was the beach front Coqui Coqui in Tulum. It was a juxtaposition of edited Mexican modernism and historic Mayan influences with adobe walls, thatched roofs, open air beach cabanas, and a boutique filled with the scent of their signature tropical fragrances. This rustic yet stylish hotel was filled with a mix of organic textures and subtle, earthy hues, making a perfect match with our collection! I seriously could not get enough. I was photographing every detail, which was a bit distracting from the job at hand!

Our last stop was the stunning beach of Tulum itself. We headed straight out from the hotel and sunk our feet into the baby powder fine white sand. With the bright turquoise water and the warm sun shining bright, we headed up the beach finding spots to shoot along the way.

Our last shot of the day, as the sun set behind us, was our topless coconut shot! Amalie was a dream to work with and the perfect muse for our collection. She is a beautiful girl inside and out with a contagious laugh. We had so much fun shooting together, and as Brydie would say…“she is such a legend.”

I really love what we captured and I am excited to finally get to share these images with all of you!

A huge thank you to Stacey for her H&M perfection, to Jason our videographer, Hayley who navigated us around Tulum and my amazing Amuse girls Maria, Kelly, and Lena!

I am so grateful to Coqui Coqui for welcoming us and letting us capture our dream of shooting at their hotel! Together we created something that I will remember forever.

Enjoy!

XX, Mandy

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

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Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

See the full lookbook and shop La Playa Tranquila, here.

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