Amuse Society

Blog Inspiration

Making The Collection: Amuse x Flynn Skye Collab

Collaborating has been the theme of the year for Amuse. It’s been so much fun getting to know and work with several other brand creatives.

I had been wanting to do a swim collab. with another like-minded California brand, and who better to, than Flynn Skye. Flynn Skye is a Venice-based, LA-made women’s brand who creates the dreamiest dresses, skirts and tops, however have never dipped their toe into the swim category.

Although I had been introduced to Amber, owner and designer of Flynn Skye, years ago when she had her store Blonde in Venice Beach, we were reacquainted again last year when Kelly, our digital manager, brought up the idea of collaborating with them.

When we reached out to Amber and her team, her casual response of “Sure, lets do it” set the tone for the entire collaboration process. I was drawn to Flynn Skye’s fresh approach to design, as well as her natural ability to promote and celebrate other women. Collaborating with Flynn Skye has been absolutely effortless, not to mention a lot of fun. Amber has such a casual approach to design – she knows exactly what she likes, and is the perfect reminder of to not overthink the process! Every meeting, email, text, and phone call has left a smile on my face. Truly. Together, Amber and I worked on creating a collection intended for the sexy, free-spirited, beach muse. We wanted the line to be equal parts Amuse and Flynn Skye, with a simple color palette, strong stripes, feminine florals, flirty tops, and cheeky bottoms. We love how the collection turned out, and are blown away by the positive response from our customers!

Below are some pics taken during the making of the collection, along with an interview with Amber!

I hope you enjoy it all, xx Mandy

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How did you first get started in the fashion industry? What made you want to start your own label?

I have been in the industry in many different forms. I had a store called Blonde, I have styled and then got asked by Planet blue to come up with a private label. That's how I got introduced to design. Never went to school and have zero formal training. If you saw my sketches you would fall over.

For those who don’t know you personally, I’d imagine most people think you are Flynn Skye. Mind sharing with us who Flynn Skye is, and how it came to be your brand name?

Flynn is my daughter. She is my little muse and pretty much on of my all time favorite people. If I had the confidence she did, I would rule the world.

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Rumor has it that this is your first collaboration. What attracted you to collaborating with Amuse Society?

I just loved the idea of getting to be involved in swim. The good part of a collab is you get to make something with someone who has expertise in that field. Amuse is also a brand that makes sense..

When designing this collection, who was the girl you were envisioning? Describe her to us.

I am always envisioning something for everyone. At this point everything has been done so my hopes is just to make something that I am proud of and that speaks to my customer. Oh and that sparks joy.

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Photographer Cameron Hammond (and his lovely wife/producer, Rachel) took this collection to Belize to shoot the lookbook. Where is your favorite swimwear-clad destination?

I want to go to that beach that has pink sand. I have zero idea where that is but I know it exists from photos. Looks magical.

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What is your favorite piece from the AMUSE x Flynn Skye collaboration?

I love it all. I am so happy with how it came out. Each piece represents a different mood. Am I feeling sporty or girly...I like it all ha ha

What’s next for you and your brand? Any fun plans this summer?

My life is pretty fun. I am excited about the summer collection. It was a really strong collection. As far as plans go I just want to try and give back more and definitely throw some travel in there. Def throw some of those bikinis in a bag and go...

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Shop the entire Amuse x Flynn Skye collection, here.

Our Muse: Elyse Taylor

Meet Elyse Taylor, our current muse and face of our latest collection, Rolling Hideaway. A New York transplant, Australian model Elyse has been on our dream model list for some time now. We’ve always looked to her for her perfectly effortless style, followed her cheeky walks for Victoria’s Secret, and of course inspiration to not skip our chaturangas in yoga class.

Always on the go as a model and mother, Elyse carries herself with such ease and fun. Something we love about all our muses. Read on to get to know Elyse a bit better… like who inspires her and even what her favorite question is, because pizza.

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You’re the current face of Amuse Society (congrats, btw!) and have been the face of numerous other campaigns. How did you first get into modeling? What’s the best memory you have from your career to-date?

My girlfriend took me into her agency one day, and they ended up signing me on the spot. My best modeling memories, aside from shooting Amuse in Byron Bay (mean it), are probably my Vogue covers, or the many Victoria's Secret swim trips we used to do.

You are also a mother (to beautiful Lila). Any tips for other working and traveling mamas?

For traveling mothers without their babies, an amazing support team is most important! Also, always try to find balance, and sleep when you can!

You were just all over Sydney Fashion Week. For those of us not in the industry, share something that we might not know about Fashion Week in general.

It's as weird and as crazy as it looks.

Tell us one thing that people might be surprised to know about you.

I cry every single time I watch a movie on a plane. Without fail!

What is one question you wish people asked you in interviews?

About my favorite food, which is pizza.

What is your go to look for day? For night?

Jeans/shirt, clean and casual. For night, it depends what I'm doing, but usually a dress.

What is your favorite look from this Amuse campaign?

Obsessed with the Violet Romper in Wild Rose.

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What are you listening to right now?

5 different Pandora playlists, I don't even know anymore…

Who is your ultimate fashion muse?

Usually just my friends in the industry inspire me.

What does it mean to you to be part of the Amuse Society family?

It's honestly such a nice feeling, since prior to shooting I was already such a fan of Amuse and Byrdie (Mack, campaign photographer and Society girl). It was totally worth flying to Australia just for one day ;-)

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A Look Behind The Collection: Fall '17

Any beach muse can confess her love for Australia…its inspiring style, its iced coffee, and its one of a kind beach spots. We also share our love for one of our fave Aussie photographers, Brydie Mack. As this list can go on and on, it’s without surprise we found ourselves in Byron Bay to shoot our newest collection, Rolling Hideaway.

Inspired by easy living, this season was designed for both retreating to the countryside and spending numerous long days on the beach. Sleek silhouettes were on our mind for this transitional season. Our favorites could be the cool girl stripes in elongating jumpers, pants, and dresses. But then again, there are the basics in luxe new textures that almost steal the spotlight.

Take a look behind the scenes and the making of the collection...

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A big thank you to our Aussie friends Brydie Mack, Elyse Taylor, Ashlea Penfold, Stefan Jose, and Hayley Tucker for helping us make our dream of shooting in Australia come true!

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