In true LA fashion, the sun was shining and palm trees were looking pretty as festival attendees filled the Rose Bowl for the Shaun White’s first Air + Style event in the US.
If you’re not already familiar, Air + Style is a global event bridging the gap between music, action sports, art, culture and fashion – all things Amuse Society loves and is inspired by. Amuse was invited by B4BC (Boarding for Breast Cancer)—a 501(c)3 non-profit dedicated to providing education, prevention and support programs for young people and the action sports community—and Yoga Works, to be a part of the health and wellness lounge. “Society" babes DJ CC Sheffield and Gretta Kruesi were onsite to help get the party started (and keep it going all weekend)!
CC spun tunes on the 1’s and 2’s as Gretta painted a 8’ x 8’ live art installation which was inspired by Amuse Society inaugural campaign photography. The lounge was located just to the right of the 16-story jump, where Shaun White and other top snowboarders and freeskiers competed over the 2 day festival as 18 bands performed on 3 different stages.
Amuse Society Marketing Manager Maria Sass
We were able to sneak away from the lounge to see a few of our favorite musicians perform, including Phantogram, Diplo, Kendrick Lamar and The Flaming Lips. We had such a blast this past weekend, we can only hope that Air + Style retuned to LA next year!