Amuse Society

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Amuse x Urban Outfitters

We are celebrating 1 year of being in business and could not be more thrilled to have launched our brand in the consumer space with such amazing retailers. In honor of our 1 year anniversary, we wanted to share a few behind-the-scene images at our Amuse Society HQ!

Check out some behind-the-scenes pics below and a full Q&A with Amuse co-founders, Mandy and Summer, up on Urban Outfitters’ blog (click here) now as featured in their “Brands We Love” series.

Amuse x Urban Outfitters

Welcome to our HQ in sunny SoCal!

Amuse x Urban Outfitters

Amuse x Urban Outfitters

Here are a few of our favorite styles from the Spring ’15 Collection, which are now available at Urban Outfitters!

Amuse x Urban Outfitters

Amuse x Urban Outfitters

Summer Rapp & Mandy Fry, Amuse Society Co-President’s and Creative Directors

Amuse x Urban Outfitters

The face of our debut collection, the babely (and super sweet!), Emma Stern Nielsen.

Amuse x Urban Outfitters

Amuse Society designers: Kalin, Molly and Jade

Amuse x Urban Outfitters

Amuse x Urban Outfitters

Amuse x Urban Outfitters

Photography by Kayla Varley

Catch The Wind

Model Annie McGinty and society girl Kayla first met in early 2014. Kayla shot her for a quick portrait session and the two have been friends since. This time they headed to Venice Beach to shoot the latest from Amuse Society. This is what Kayla had to share about Annie.

“Each time we shoot together, I find something new to love about her. I always learn something new about her as well. I was super excited to hear that she wanted to come over and shoot with me for Amuse. She’s one of my favorite muses, she's got such a beautiful soul.”

Amuse x Annie McGinty

Amuse x Annie McGinty

St. Tropez Crop Tee | Jett Short

Amuse x Annie McGinty

Amuse x Annie McGinty

Amuse x Annie McGinty

Amuse x Annie McGinty

Amuse x Annie McGinty

Miss Place Muscle Tank | Everly Micro Stud Cheeky Bottom

Amuse x Annie McGinty

Iconic Crop Tee | Crossroad Denim Short

Amuse x Annie McGinty

Amuse x Annie McGinty

Amuse x Annie McGinty

Amuse x Annie McGinty

Zahara Tank Top | Scout Stripe High Rise Bottom

Amuse x Annie McGinty

Amuse x Annie McGinty

Palm Sweater | Beach Bling Short

Amuse x Annie McGinty

Amuse x Annie McGinty

Escape Pant

Amuse x Annie McGinty

Amuse x Annie McGinty

Photographer: Kayla Varley | Model: Annie McGinty | H+MU: Kelly Niemann

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