California has its perks...even during the winter months, we still get to relish in some sunshine. Blogger and Society girl Ascot Friday escapes to the Salton Sea packed with a bag full of Amuse and proves that summer is definitely a state of mind.
Coastal Sweater | London Romper
Beach Vida Crew Fleece | Everyday Stripe Skirt
Amuse In Paris Muscle Tank | Crossroads Denim Short
We are celebrating 1 year of being in business and could not be more thrilled to have launched our brand in the consumer space with such amazing retailers. In honor of our 1 year anniversary, we wanted to share a few behind-the-scene images at our Amuse Society HQ!
Check out some behind-the-scenes pics below and a full Q&A with Amuse co-founders, Mandy and Summer, up on Urban Outfitters’ blog (click here) now as featured in their “Brands We Love” series.
Welcome to our HQ in sunny SoCal!
Here are a few of our favorite styles from the Spring ’15 Collection, which are now available at Urban Outfitters!
Summer Rapp & Mandy Fry, Amuse Society Co-President’s and Creative Directors
The face of our debut collection, the babely (and super sweet!), Emma Stern Nielsen.
Amuse Society designers: Kalin, Molly and Jade
Photography by Kayla Varley
Model Annie McGinty and society girl Kayla first met in early 2014. Kayla shot her for a quick portrait session and the two have been friends since. This time they headed to Venice Beach to shoot the latest from Amuse Society. This is what Kayla had to share about Annie.
“Each time we shoot together, I find something new to love about her. I always learn something new about her as well. I was super excited to hear that she wanted to come over and shoot with me for Amuse. She’s one of my favorite muses, she's got such a beautiful soul.”
St. Tropez Crop Tee | Jett Short
Miss Place Muscle Tank | Everly Micro Stud Cheeky Bottom
Iconic Crop Tee | Crossroad Denim Short
Zahara Tank Top | Scout Stripe High Rise Bottom
Palm Sweater | Beach Bling Short
Photographer: Kayla Varley | Model: Annie McGinty | H+MU: Kelly Niemann
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