Amuse Society


A Look Behind the Collection: Castle In The Sky

Each season we gather around our design table and conjure up what we will design next. It doesn’t matter how many times we have done this, it's always our favourite part of the process!

For our Autumn/Winter 18' collection, we decided we would channel our inner royalty and we started dreaming of all things opulent...pretending we were queens or better yet, rock royalty for the day. We channeled silk-like, body skimming dresses, matching separates, and lofty knits all in eye-catching fabrications with whispers of opulence along with feminine florals and the idea of pairing denim on denim. We imagined our muse channeling pure rock irreverence as she played dress-up, wrapping herself in our most coveted pieces. We dreamed the end result would mean capturing our collection on film in some castle in a faraway land and when we actually found our " Castle in the Sky,” we were thrilled!

Our collection came to life better than we could have imagined and we didn’t have to go very far as we stepped foot in The Villa Leon. This magical castle sits high above the sea, just outside the hustle of LA in Pacific Palisades. It was built in 1928 by Kenneth MacDonald for wool manufacture Leon Kauffman. His original design and furniture are still there today offering up Eighteenth-century French and Italian style with walnut paneled walls in the dining room overlooking the ocean, polychrome beams with an overwhelming amount of detail throughout the dramatic theater size living room, Regency Revival chandeliers in the entry with a winding marble staircase. The home has a countless number of bedrooms along with an entire secret floor that we never got to explore. We heard they throw amazing parties at this home...if only the walls could talk!

So much of our story is told through the campaign and our beautiful muse, Barbara Di Creddo along with photographer Brydie Mack who took elevated our collection to a new level for us.

Check out below for some behind the scenes images from our latest collection “Castle in the Sky” and shop the collection, here



















Shot by Stefanie Vinsel at Vitae

Home For The Winter

Our muses find themselves looking over the water as the crisp, New Zealand air sets in. The summer days are far behind them now. The girls layer soft knit textures making getting dressed exciting, while touches of pink and red bring life to the rocky shores of their home town. There is nowhere else they would rather be than here when Winter comes to town.


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Check out the full Fall/ Winter 18 Lookbook at Tosca & Salome.

Amuse for D'Blanc Collection II

Because we’re made for each other...Our second collaboration with D’Blanc was designed for the girl whose bag is never unpacked. Whether she’s heading up the coast for a casual weekend getaway or vacationing on a small European island, Amuse Society for D’Blanc shades are always with her. Cat-eye styles for the girl who is not afraid to make a statement, and smaller round frames for the casual cool girl – this collection was thoughtfully crafted, creating styles that were designed by Amuse, for you.

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Shop the collection here.

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