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A Look Behind The Collection: Spring 17

Guest blog post by Amuse Co-Founder and Creative Director Mandy Fry.

I truly love Mexico. It’s such a short flight from LA, so it makes for an easy beach getaway for those of us on the West Coast. I have some of the best memories of traveling to Mexico for work, and for play.

When we started designing Resort/Spring ‘17, I couldn’t help but dream of packing up the collection and heading to Mexico with the team to shoot under the warm sun and against the powdery, white beaches. Once I started researching, I was inspired by the lush Yucatán coast and the undeniably idyllic beach culture of Tulum. I had never been to that area before, but from what I could see it was certainly a chic getaway and the epitome of pure cool in the raw.

We channeled this beautiful beach town where beach meets the jungle, and lends a signature old world bohemian style with touch of minimal modernism. We started designing prints that we imagined our muse wearing on her adventure south and were inspired by the environmental elements of the area. We also started channeling Tulum’s color palette. I thought it was kind of like living in a coconut – crisp whites, a mix of vintage off-whites and taupe’s, with a contrast of rich dark woods.

Fast forward several months and we did it! We headed to Tulum where we met up with our favorite photographer and Society babe, Brydie Mack of Wolfcub Chronicles and the beautiful Amalie from Denmark. Excited to see the collection come to life, we first headed inland to the one and only Coqui Coqui, a boutique hotel in the ancient ruined city of Coba. This peaceful retreat has stunning views of the Mayan pyramids and unique sunsets on a green lagoon. The two stone buildings are connected by a fairytale rope bridge swinging high above the dipping pools, making this a picturesque magical and mysterious place. Our second stop was the beach front Coqui Coqui in Tulum. It was a juxtaposition of edited Mexican modernism and historic Mayan influences with adobe walls, thatched roofs, open air beach cabanas, and a boutique filled with the scent of their signature tropical fragrances. This rustic yet stylish hotel was filled with a mix of organic textures and subtle, earthy hues, making a perfect match with our collection! I seriously could not get enough. I was photographing every detail, which was a bit distracting from the job at hand!

Our last stop was the stunning beach of Tulum itself. We headed straight out from the hotel and sunk our feet into the baby powder fine white sand. With the bright turquoise water and the warm sun shining bright, we headed up the beach finding spots to shoot along the way.

Our last shot of the day, as the sun set behind us, was our topless coconut shot! Amalie was a dream to work with and the perfect muse for our collection. She is a beautiful girl inside and out with a contagious laugh. We had so much fun shooting together, and as Brydie would say…“she is such a legend.”

I really love what we captured and I am excited to finally get to share these images with all of you!

A huge thank you to Stacey for her H&M perfection, to Jason our videographer, Hayley who navigated us around Tulum and my amazing Amuse girls Maria, Kelly, and Lena!

I am so grateful to Coqui Coqui for welcoming us and letting us capture our dream of shooting at their hotel! Together we created something that I will remember forever.

Enjoy!

XX, Mandy

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

Spring 17 BTS

See the full lookbook and shop La Playa Tranquila, here.

La Playa Tranquila

Ready for your next getaway? Join our rock muse on her latest journey to the Caribbean coastline. The Mayan ruins nestled on a bluff overlooking the turquoise waters create the perfect backdrop for this cultured escape. With days spent basking in the sun and exploring the lands, she revels in an utter lack of routine, losing track of time.

Wandering this tropical savannah with the Spring 2017 collection at her fingertips, she has everything she needs as sunny days turn to balmy nights. Her suitcase is filled with a versatile mix of contemporary pieces that refuse to be defined by any single adjective.

The landscape is beautiful—crashing waves, cool limestone walls, and the jungle not far off—but the focus is still on our muse, who embodies the tranquility of this surreal place, these clothes, and this moment. It will stay with her long after she packs her bags and moves onto her next destination, but for now, she’ll bask in this a little longer. Pass the coconut, please.

See the full lookbook and shop La Playa Tranquila, here.

Video Directed & Edited by Jason Hudson | Music: “Call Me In The Day” by La Luz

La Playa Tranquila

Coastline High Waist Cropped Flare

La Playa Tranquila

Lili Bralette (coming soon!)

La Playa Tranquila

La Playa Tranquila

La Playa Tranquila

Tristen High Hip Ribbed Bottom (coming soon!)

La Playa Tranquila

La Playa Tranquila

Play Nice Tee

La Playa Tranquila

Crossroad Denim Short

La Playa Tranquila

Govene Triangle Top + Moche Skimpy Bottom

La Playa Tranquila

Freesea High Neck Top + Zinnea Skimpy Bottom

La Playa Tranquila

La Playa Tranquila

Vedda Woven Top + Jalea Teensy Bottom

La Playa Tranquila

Crawford Woven Top

La Playa Tranquila

Spellbound Woven Top + Coyote Short

La Playa Tranquila

Topaz Dress

La Playa Tranquila

Last Call Dress

La Playa Tranquila

Elliot Woven Top

La Playa Tranquila

Harrison Dress

La Playa Tranquila

La Playa Tranquila

Moon Dancer Woven Top + Fillmoore Skirt

La Playa Tranquila

La Playa Tranquila

Elese One Piece

La Playa Tranquila

La Playa Tranquila

Liveah Bralette + Talyuh Skimp Bottom

La Playa Tranquila

La Playa Tranquila

Ellea Bralette Top

La Playa Tranquila

Leyuh Bralatte Top + Dillyn Skimpy Bottom

La Playa Tranquila

La Playa Tranquila

Odessa Dress

La Playa Tranquila

La Playa Tranquila

La Playa Tranquila

North Shore Towel

La Playa Tranquila

La Playa Tranquila

Photographer: Brydie Mack | Model: Amalie Lund Nilsson | Hair + Make-Up: Stacey Tan

Save The Date: Amuse x Matisse

Come kick it with us and our friends at Matisse Footwear as we celebrate the launch of AMUSE x MATISSE shoe collection at Costa Cabana in Costa Mesa on Thursday, January 19th from 6-9pm.

We teamed up with Matisse to create a collection of footwear that perfectly represents both brands with its carefree, no-fusst attitude. Our footwear is meant to be worn day to night. Whether you are hitting the beach or desert bound, the same amount of cool is applied to all of our styles. The materials represent the true Matisse aesthetic with its unique and artisan appeal, perfectly complementing effortless dresses and salty hair, the look that Amuse Society is known for.

  • Get an exclusive look and shop the collection before it launches officially on January 30th
  • Meet Amuse Society Co-Founder Mandy Fry and the team
  • Live performance by Calafia Stones
  • Enjoy light bites & desserts by My Holistic Chef
  • Drink wine, champagne, and rosé all night long!

For more info and to RSVP to the event, visit our event page here.

Amuse x Matisse

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